She was born in Ankara. After completing her secondary and high school education in İzmir, she pursued her passion by enrolling in the Journalism program at Ankara University.
Upon graduation, she worked for approximately two years in various media organizations as a reporter, news editor, and content editor. Later, she participated in independent projects focusing on idea development, concept creation, and content production. Subsequently, she continued her career as a copywriter at some of Ankara’s leading advertising agencies.
Throughout this period, she not only enhanced her copywriting skills but also deepened her knowledge in media planning, brand analysis, brand consultancy, and brand communication by attending various courses and training programs.
For the past 10 years, she has been working at the same agency as a copywriter and brand strategist. Her approach to advertising goes beyond merely creating content; she focuses on analyzing brands, developing concepts and strategies, and aligning content with brand objectives. She actively manages the creative processes by maintaining direct client communication from idea inception to final presentation.
She also completed a Brand Communication program through distance education to further specialize in branding and aspires to continue her career as a Brand Consultant.
Her approach to digital content production involves analyzing a brand’s position in the digital landscape, identifying threats and opportunities within the competitive market, and then strategically developing content accordingly.
In summary, she is enthusiastic, knowledgeable, and experienced in all facets of advertising. The most remarkable aspect of her 35-year journey in this industry is that she continues to work with the same excitement, hope, and passion she had on day one.
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Copywriter and Brand Strategist 