writer is
writing.

I was born in Ankara. After secondary and high school in İzmir, I followed my interest in writing, journalism and communication by studying Journalism at Ankara University.

After graduation I spent about two years in media organisations as a reporter, news editor and content editor. Then came independent projects built on idea development, concept creation and content — and a copywriting career at some of Ankara’s leading advertising agencies.

I do not approach advertising solely through content production.

Understanding where a brand stands, analysing its goals and needs, developing a strong communication idea and bringing that idea to life with the right strategy — to me, this is one integrated creative process.

Across fourteen years, alongside copywriting I have worked in brand analysis, brand communication, creative concept development, communication strategy and media planning. Through the education I have received and the projects I have carried out, I have particularly deepened my expertise in brand strategy and brand consultancy.

From the idea to the concept, from strategy to content and client presentations, I take an active part in every stage; by keeping direct contact with brands, I make sure projects move within a consistent, cohesive brand language.

In digital communication I analyse the brand’s position in the landscape, the competition, the opportunities and the potential threats, and build content strategies accordingly.

Every brand has its own story, its own character and its own language.

I build the creative idea around that unique identity. To strengthen the academic side of this, I also studied Brand Communication at university — a second education that deepened my advertising experience from the perspective of brand strategy and consultancy.